Helen Carolina Consultora's Blog

Firts of all Being a R Language Lover I have been applying in this case how the API GA for R language works to Track, measure and analyze any website performance effectively and how to perform efficient web analytics with R to increase any business’ profitability. Subsequently using R language and connecting with API GA include:

• Set up the googleAnalyticsR package
• Retrieving data using googleAnalyticsR
• Understanding Sessions vs Users
• Extracting data for Sessions and Users
• Best practices for web data analysis and so on.

Using R Language for different task in data analysis I want to show you this real-world example where web antalytics can be used and implementing the various web analytics techniques using the free, open source libraries provided by R.